Unit 43.2 Market Research Codes and Conventions Radio 4

Radio 4 with Peter White

BBC Radio 4 is presenter lead by Peter White. There is a sting at the start of the radio show saying this is radio 4 with Peter White. There is objectivity which means that Peter White will not have an opinion for ether side and will go by the facts for when they are having a discussion on why there are benefits of smartphone apps for blind users he will go by the facts of why there are benefits. There is also accuracy on Radio 4 which is the information that Peter White gets from his guests that he has on the show will be accurate. There is Impartuality on Radio 4 which is where if the guests on Radio 4 are having an argument or debate between the two guests Peter White will not have an opinion for ether of them he will just be asking the questions about the certain topic. On Radio 4 there is a balance in the arguments which is where the two sides of the argument are fair.